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The quest for the perfect living room set-top box continues: This week, Roku released its new Roku 3, an evolutionary update to its previous (and excellent) devices. Is this the set-top box you’ve been looking for?
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Rich Greenfield, the BTIG analyst who’s something of a digital media oracle, isn’t exaggerating when he says, “The future of television has begun” (registration required). Click play on the video above for a brief tour of what has him so excited.
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The battle for market share in small screens, the smartphones and tablets, gets immense attention and coverage, and it’s dominated by Apple, Google, and, to a much lesser extent, Microsoft and BlackBerry.
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The new Roku 3 sports a revamped UI, a new and more powerful processor, a streamlined interface, and of course HD streaming into a new, even smaller set-top box that’s worth checking out if you want HD video without a lot of hassle.
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The Roku streaming box player gets a big update Wednesday with the release of the Roku 3. The $99 box, which replaces the Roku 2, has a faster processor, stronger Wi-Fi and, most important, a new search interface.
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Remember the bygone days when you were forced to watch television in real-time as it aired? If you came into your favorite program late or missed it entirely, you were out of luck until one of the big three networks, PBS or a UHF channel decided to play it again. Which might be never.
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The last time Roku properly refreshed its line of media streamers was back in 2011 with the Roku 2 series but we’re apparently in for at least one new addition, if not a whole new line.
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Roku’s been updating their website this week… and just accidentally spilled the beans on the Roku 3, given this new support site. We presume the new model is the same 4200x Engadget turned up via the FCC a few weeks back. Of course, beyond a name …
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Related articles

• Roku is getting AirPlay-like wireless video mirroring with Miracast (leapbit.com)
• FCC filing indicates Roku 3 may be on its way (digitaltrends.com)
• Roku 4200X appears in FCC filing, shows off smaller footprint (engadget.com)